Besides the challenge to convey the cult style of the Burberry trench coat, the freshness of a London shower and the scent of a rain-bathed garden, the wish of the Burberry brand head was to show skills in creation, tradition and creativity. Simona Cattaneo, senior vice-president of Burberry Beauty sector said the following: “Burberry trench is something very personal. You can wear it in several different ways, in different places and occasions. There is an emotional connection with trench, and we wanted to transfer it to the new fragrance,” adding that the new fragrance is composed of a floral bouquet with a modern twist and a pepper accent.